I was lucky enough to brand and design a new Potato Donut Shop in Utah for my mom and brother. Inspired by our childhood years in Portland eating Voodoo and Blue Star Donuts in line for concerts, and skipping Seminary to eat more donuts. It combines my brother and my favorite things– disco music, space age stuff, David Bowie, Daft Punk. I created the brand guidelines (link here), directed the Kickstarter Video, designed the logo and the shop interior (the mural, booths, lighting, colors, curated playlist).
